Love Me More Boutique is a premium women's fashion boutique currently located in Athens, Greece and soon expanding to a location in Red Bank, New Jersey. The clothing store's aim is to connect with their customers while building long-term relations by selling exclusive and trendy clothing options of all sizes.
Furthermore, they want to influence a sense of lifestyle and woman empowerment to everyone shopping at their store. Women can and should feel powerful while wearing Love Me More Boutique clothing!
STEP I: CHALLENGE
Coupled with our initial meeting with the business leaders of Love Me More Boutique and the analysis of relevant market, we determined that few Athens, Greece clothing brands had social media accounts that differentiated them from their competitors. Many had no strategic planning, design elements, consistency, or appeal.
Their old Instagram page lacked an appealing layout that appealed to users. Furthermore, they were not engaging with prospective customers within the large Athens, Greece market. As a result, they were losing on potential sales, brand awareness, and client retention opportunities.
STEP II: BRAND STRATEGY
We offered our consultation services to Royal Tails on how to improve their overall brand representation and product listing on Amazon. We carefully analyzed the Royal Tail pee pads for what they had to offer and recommended solutions to the brand leaders on how they could develop content and graphics that would make them stand out within the pet niche and against their competitors.
We also came up with various strategies that would help maximize sales, which included a 2 for 1 deal and free pet toy with each order.
STEP III: DELIVERABLES
Logo Design: We created a visually appealing logo that was simple yet effective in representing the Royal Tails brand. Their initial idea for the brand was to develop more products within the pet industry. Furthermore, they wanted to come across as a premium pet brand. This resulted in a logo that attempted to integrate their objectives: The crown over the "Royal" emphasizes the premium quality and we created a tail that runs off the "T" to showcase the logo's relevancy to a pet-related industry.
Graphic Design: We continued to showcase our Graphic Design talents by developing infographics showcasing the product's features, benefits, and advantages when compared to other brands.
Content Creation: We wrote content for the brand's Amazon page that was fully optimized in accordance to Amazon standards. Keyword placement is essential when creating Amazon descriptions, as well as articulating a description that catches the buyer's eye. Due to ideal keyword positioning and photo quality, we were able to position the product to the top spot for its keyword ranking.
Photography: We organized a photoshoot with the brand's product to be used on their Amazon account.