Are you a business owner on the fence about creating a website or updating the current one you already have? Let me save you some time and offer you a little advice – it’s time to get a professionally developed website that is eye-catching and properly showcases your brand. But, don’t just take my word for it, let me continue to convince you!
Consumer behavior is consistently changing every year. For example, advertising your business in a Yellow Pages or other printed directory But, by 2011, that form of media is nearly irrelevant and over 70% of Americans rarely or never use phone directories. In this same year, over 59% of consumers were already moving toward making their purchases digitally. As technology further develops, consumers continue to adapt to the change of the digital age.
Let’s fast forward the timeline a little bit. It’s currently 2019 and over 97% of consumers are going online to find products or local businesses. So, if you aren’t online, can’t be found online, or have a website that isn’t user friendly, you’re going to have to change that. FAST. Otherwise, you could miss out on valuable opportunities to maximize your growth, development, and bottom-line profits.
Don’t worry, it’s not too late and the opportunity to get your website professionally developed could be right in front of you (literally!). Less than two thirds of small businesses have a website, which means you have the chance to gain a jump ahead of your competition. So, let me convince you as to why Big Chimp Creative could help solve all of your issues and help you meet your goals, both short and long-term! Here are x reasons why you need to invest into a website:
Reason #1: Increase your revenue growth from a previous year
Having a website platform allows for another way for consumers to find and purchase from you. If they haven’t heard of your brand, they now have the chance to search your products or services and make a purchase.
Reason #2: Allows customer inquiries or concerns to be answered even while you aren’t physically in the office
Through automatic chat bots or a simple FAQ page, consumers can get answers to their questions without even picking up the phone! This is a convenience for you AND your customer! I’d say that’s a win win, wouldn’t you?
Reason #3: Consumers won’t consider purchasing from a business without a website
Can you believe that over 30% of consumers won’t consider purchasing form you unless you have a website or can be located online? Without a website, consumers assume companies are less professional.
Reason #4: Have a product or service people like? Chances are, consumers are already searching for you online!
97% of consumers go online to find and search for local businesses that interest them. It’s important that your consumers can find you! You may already have a website, but it’s also important to consider how vital it is to have a team working on your SEO. If you search your brand name, does your company come up? If not, consumers aren’t finding you, either. Big Chimp Creative can fix that.
Reason #5: Consumers use company websites prior to making an informed purchase
Fortunately or not, a consumer’s decisions is highly influenced by the opinions of others. In order to become a competitive disruption within your industry, you need to have a website to show your worth. How are you better? What more do you offer? How are your reviews?
Reason #6: Website content and usability influences sales
It’s important to take developing your website seriously. If you just slap a few pages together and expect that to engage your audience and increase sales, you’ll sadly mistaken. Consumers like quality content and a website that is interactive. It’s noted that 30% of prospective customers will leave if the website is poorly designed or has difficult navigation. Furthermore if they can’t find common information including phone numbers, contacts, and products / services, they’ll have no reason to pull out their wallets and make a purchase.
Reason #7: Websites will always outcompete social media
You may assume you don’t need a website because you are on social media, such as Facebook. That’s great and you should have a social media presence! But, nothing beats search engines. Social media platforms like Facebook are also consistently changing their algorithms which has an impact on their organic search results. Furthermore, in the past few years consumers have been spending an increasingly less amount of time on Facebook.
As with anything, don’t put all your cards into one court. Make sure you have a website AND social media presence. Combined, your company could be unstoppable!
In conclusion: We get it. Developing a website or coordinating its redesign can be an incredibly daunting task. Which is why we’re here to make it easier! We offer competitive pricing that will help you get a website that you are proud of and can facilitate sales and customer interaction. Head over to our contact page to find out more information! Check out our website’s page that details our services for more information.