Fabel Lifestyle offers a variety of customized products to its fans including home-made bracelets made out of fishing line, t-shirts, tank tops, hats, and more. The brand has a huge following within the outdoors, hunting, and fishing niche and has gained most of its relevancy off of Youtube and Instagram (@bridget_fabel).
STEP I: DELIVERABLES
Our team carefully researched and developed graphic designs that implemented different type of deer and elk antlers. Our objective was to make the design appealing, yet functional on a T-shirt or tank top.